This brand refresh is an imagined seasonal campaign for the brand Levi Strauss & Co. Levis' branding emphasizes on authenticity, using themes of western heritage & visuals reminiscent of classic Americana. 

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This design refresh provides a new word mark to be used under the Levi's name, keeping the iconic batwing shape but bringing a western flair with custom slab-serif typography.

 

Using original illustrations and this custom seasonal logo brings out the classic western feel of the Levi's brand, connecting with the humanity and history of the company.​​

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