This airline branding system was created to live as a sub-section of an existing airline, GOL of Brazil. The sub-section named Aracari is a family-focused airline, focused on making air travel more approachable. 

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The designs of Aracari Air lives this out with rounded shapes, bright colors, friendly typography, and imagery recognizable to children. The use of the Aracari Toucan in both name and logo allows the character of the bird to embody throughout the company.